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This shampoo is specifically formulated for use on blonde, silver, or gray hair. It utilizes purple pigments to neutralize unwanted brassy and yellow tones, helping to maintain a cool, bright, and salon-fresh blonde color.
Toning Technology: Contains purple pigments (counter-color on the color wheel) that counteract the warmth and brassiness commonly found in lightened hair.
Color Correction: Designed to revitalize dull blonde, bleached, highlighted, silver, or platinum hair, restoring a cool, clean tone.
PRO Style Technology: Incorporates advanced technology (often featuring amino acids and ceramides) designed to strengthen hair from the inside out and make it more manageable with continuous use.
Gentle Cleansing: Cleanses the hair and scalp effectively while protecting the hair from the dryness that can accompany color treatment.
Extra-Large Size: The 828ml bottle offers long-lasting value for regular toning maintenance.
Frequency: Use once or twice a week, or as needed to control brassiness. Use a regular shampoo on other days.
Application: Apply a generous amount of the purple shampoo to soaking wet hair. Use gloves if necessary to avoid staining hands.
Lathering: Gently massage into the scalp and roots to work up a lather.
Method & Timing: Distribute the shampoo through the mid-lengths and ends. Leave on for 3–5 minutes (or according to package instructions) to allow the purple pigments time to deposit and neutralize brassy tones. Always patch test first.
Rinsing: Rinse thoroughly with lukewarm water until the water runs clear. Follow with a conditioner suitable for colored hair.
Instant Brightening: Provides an immediate visible effect, making blonde shades appear brighter, cooler, and less yellow.
Prevents Dullness: Helps combat the dull appearance that colored blonde hair can acquire over time.
Maintains Color Investment: Essential for extending the life and quality of salon-blonde services.
This shampoo is suitable for adolescents and adults of all ages with natural or chemically treated blonde, silver, platinum, or gray hair that is prone to brassy or yellow tones.
External Use Only: Use this product strictly for washing hair.
Avoid Eyes: Avoid contact with the eyes. If contact occurs, rinse immediately and thoroughly with water.
Staining: The purple color can temporarily stain hands and shower surfaces; rinse surfaces immediately and consider using gloves.
Over-Toning: Do not leave on for too long or use too frequently, as this can result in a slight purple or silver tint.
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